Cliq.de
2023-2024
Growth strategy & c-level consulting
As streaming costs soar, German streaming player Cliq.de offers one subscription to rule them all. For the affordable price of €6.99 per month users get access to five types of content—movies & series, music, sports, audiobooks, and games. The goal? To grow their new daily subscribers.
Growth strategy
-
As a new player in the German market Cliq.de was looking to solidify their position in the German streaming category.
-
Cliq's target audience is broad. From families, to people over 50 and young people. How do you decide what the best way is to position yourself without alienating any of them?
-
Our founder was part of Bravoure’s growth team in a previous strategy role. Together they crafted a range of proposition angles for Cliq.de, supported by a Multivariate Test Plan to identify which elements (such as proposition type, email field, visual style) had the greatest impact on improving banner and landing page conversions. Reporting the insights and advice directly to the CMO and CEO on a weekly basis.
Bravoure
Concept
Product design
Explore more
-
![Samsung key visual]()
Samsung
Keeping Samsung in the know on the pulse of culture, fueling the tech giant with the insights to effectively inspire, hero, and lead.
-
![de Baak key visual]()
de Baak
Helping renowned institute de Baak shift brand perceptions and reclaim their leading position as The Netherlands’ original trainer.
-
![What Design Can Do key visual]()
What Design Can Do
Equipping start- and scale-up founders with the strategic tools, mindset and knowledge to take charge of their creative business.
-
![FD bedacht in het weekend key visual]()
FD
Positioning FD's Saturday newspaper as the stand-out choice for any professional with serious ambitions to shape the future.
-
![Rijksmuseum Slavery key visual]()
Rijksmuseum
Enabling the Rijksmuseum to reach beyond its core audience, inspiring both loyal and new visitors to connect with their exhibition.
Get in touch.
Tomorrow belongs to the brands that act today.
So let’s turn your vision for the future into a
strategy that propels you ahead.