Samsung

2019-2020

Trend research

Being a leader today is not enough to stay a frontrunner tomorrow. That’s why tech giant Samsung NL tapped us to help them stay in the know on culture. We developed custom trend reports in line with the brand’s product categories and overall brand roadmap, enabling them to turn those insights into brand content that effectively inspires, heroes, and leads.

Trend reporting

  • Samsung is a frontrunner in every sense of the word, successfully redefining the standards of innovation in their category. They lead by example and hold their social content to the same high standard.

  • Our mission? To empower Samsung to gain the competitive edge and become a brand that proactively leads on social, instead merely responds.

  • We developed a custom research approach for Samsung NL, considering the brand’s product categories, content roadmap, and aspirations. Together, we selected focus areas such as sports, fashion, and design. Each report then zoomed into a single domain, showcasing key developments, relevant creative cases, emerging social media micro-trends, and content opportunities. All insights were presented in a one-hour Trend session at Samsung HQ.

Boomerang agency

Project management
Account direction

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